Meet our Team

Seegrid, founded in 2003, optimizes workflow processes for the material handling industry with vision-guided robotic pallet trucks and tow tractors. Backed by more than 30 years of innovation and research, Seegrid’s Robotic Industrial Trucks increase productivity and reduce costs.

Our team represents the best-in-class, including the world’s leading robotic scientists as well as engineers, programmers, logistics practitioners, and entrepreneurs.


Jim Rock

Chief Executive Officer

As Seegrid’s Chief Executive Officer, Mr. Rock oversees performance, product expansion, and global strategy for the organization’s next level of growth in robotic vision-guided automated guided vehicles.

In his previous position, Mr. Rock served as president of Vocollect Healthcare by Honeywell, leading his team to deliver advanced and innovative mobile healthcare technology voice solutions across multiple industries. Prior to Vocollect, he was president and chief executive officer of Akustica, Inc., designer and manufacturer of acoustic semiconductor component and technology for mobile devices, where his team successfully competed against blue chip organizations in global technology markets. Akustica, Inc. was acquired by Bosch Group, GmbH, a world leader in MEMS sensors. Previous of Akustica, Mr. Rock served as senior vice president at Cambridge Technology Partners, Inc., an eSolutions provider of large-scale software application development for Global 1000 companies. The firm merged with Novell Corporation, a Net services software provider. Mr. Rock’s earliest leadership role was vice president at Carnegie Group, Inc., developing industrial-class artificial intelligence software for Global 1000 companies. Carnegie Group was acquired by Logica PLC.

Mr. Rock graduated from the University of Pittsburgh where he received a Master of Business Administration in Marketing and Finance from Joseph M. Katz Graduate School of Business. Prior to this, he attended Penn State University and received his Bachelor of Science in Engineering.



David R. Heilman


As Seegrid's President, Mr. Heilman oversees finance and operations.

In his previous position as chief financial officer of Precision Therapeutics, Inc., Mr. Heilman received a Pittsburgh Business Times 2010 CFO of the Year award. Mr. Heilman also served as managing director of The Meridian Group, a private mid-market investment banking and management consulting firm. Previous positions include executive vice president, chief financial officer, and vice president of strategic planning and corporate development for GNC Corporation, and president of First Westinghouse Capital Corporation (Westinghouse Financial Services).

Mr. Heilman holds a Bachelor of Arts degree from Bucknell University and a Master of Business Administration degree from the University of Pittsburgh.



Dr. Hans Moravec, PhD

Chief Scientist and Founder

Dr. Moravec is a former research professor and director of the Mobile Robot Lab at the Robotics Institute of Carnegie Mellon University. His academic work has been funded by numerous government agencies, including the Office of Naval Research, the Defense Advanced Research Projects Agency, and the National Aeronautics and Space Administration.

Dr. Moravec is the author of two books, Mind Children: The Future of Robot and Human Intelligence and Robot: Mere Machine to Transcendent Mind, which explore the implications of evolving robot intelligence.

Dr. Moravec holds a PhD in Computer Science from Stanford University, a Master of Science degree in Computer Science from University of Western Ontario, and a Bachelor of Science degree in Mathematics from Acadia University.



Mitchell Weiss

Chief Technology Officer

As Seegrid’s Chief Technology Officer, Mr. Weiss is responsible for the strategic and operational leadership of the engineering and manufacturing departments.

Prior to Seegrid, Mr. Weiss worked for Brooks Automation as the chief technology officer. Mr. Weiss came to Brooks after the strategic merger of Brooks with PRI Automation. At PRI, he served as chief technology officer and vice president of strategy/technology, overseeing growth from $20M to $450M in annual revenues between 1994 and 2002. Before these roles at PRI and Brooks, he was president and founder of ProgramMation Inc., as well as co-founder and chief engineer of United States Robots.

Mr. Weiss is the co-author of Industrial Robotics: Technology, Programming and Applications. He holds 20 patents and earned several academic and industry awards, including being named to Industry Week's Top 50 R&D Professionals.

Mr. Weiss holds a Bachelor of Science degree from the Massachusetts Institute of Technology and earned a Graduate Certificate in IP from Northeastern University.



Michael Straub

Vice President of Engineering

As Seegrid's Vice President of Engineering, Mr. Straub oversees the engineering staff and company's technological development.

Prior to Mr. Straub’s position at Seegrid, he was the reactor protection systems manager for Westinghouse Electric Company. Mr. Straub held the position of production engineering manager at Sony Electronics where he was responsible for a two-shift operation at the Pittsburgh plant with an annual production of over 460,000 market-leading projection televisions.

Mr. Straub served in the U.S. Navy as Lieutenant, Naval Reactors Headquarters in Washington D.C. from 1991-1996.

Mr. Straub holds a Master of Business Administration degree with an emphasis in Finance, Information System Development and Product Development from the University of Pittsburgh, as well as a Bachelor of Science of Electrical Engineering from Pennsylvania State University, and Six Sigma Greenbelt Certification.



Jeff Christensen

Vice President of Product Development

As Seegrid’s Vice President of Product Development, Mr. Christensen is a key member of the strategy team and an expert at product innovation. Responsible for defining and executing Seegrid’s product strategy, Mr. Christensen combines technology vision with product planning, design, and development.

Prior to joining Seegrid, Mr. Christensen served as co-founder and chief product officer at Rhiza Labs. An emerging leader in the field of marketing analytics, Rhiza Labs creates business intelligence mapping analytic software. Mr. Christensen led his team to design and deliver enterprise SaaS products used nationwide.

Preceding Rhiza, Mr. Christensen was product manager for MAYA Design, a technology design and innovation lab that applies strategic vision to business development for startup companies to multinational corporations. Mr. Christensen was responsible for guiding research and delivering solutions using engineering, human sciences, and visual design principles.

Prior to MAYA Design, Mr. Christensen was program manager and director of product management for Inmedius, a global leader in information delivery solutions in aerospace and military markets, later acquired by Boeing.

Mr. Christensen studied Human Computer Interaction at Carnegie Mellon University and holds a Bachelor of Arts degree from Hope College.